Andrus PurdeKolm juhtimispraktikat Räniorust Jüri Ratase näitelRänioru parimate praktikate kohalt on varajase faasi ettevõtte (ehk idufirma) juhil kolm peamist ülesannet.2 min read·Oct 12, 2021----
Andrus PurdeA marketer’s take on getting 100% of people vaccinatedSo it seems 20–40% of people don’t want to get vaccinated. They should have let a marketer do this. I’d have started from the ILLEGAL…2 min read·Jan 10, 2021----
Andrus PurdeEmail Design Lessons, Inspired by the Very Best Growth MarketersWhat happens when you attend an online event and opt in for receiving emails from the growth heavyweights: Drift, Segment, Amplitude, etc?1 min read·May 15, 2020----
Andrus Purde5 marketing trends for 2020 by a grumpy martech CEOLet’s first establish that the most important word in the headline was “grumpy”. I’m 41, so I’ve long ago stopped chasing after the new…7 min read·Jan 2, 2020--2--2
Andrus PurdeinThe StartupHow to hire the first marketer for your startupI’ve built 3 marketing teams, hired more than 30 marketers, made a couple of colossal hiring mistakes, been hired as the first marketer in…8 min read·Apr 30, 2019----
Andrus PurdeKõigi Eesti. Ka nende Eesti, kellele ei meeldi #kõigieesti. Aga siin on kaks aga.Sel ajal, kui ma sisimalt rõõmustades vaatasin, kuidas eikuskilt tekkis positiivne #kõigieesti liikumine, maadlesin ma sisimas faktiga, et…2 min read·Mar 26, 2019----
Andrus PurdeinHackerNoon.comCan you validate a startup idea “by the book”? Here’s how Outfunnel got startedIt’s September 2017. I’ve just quit my rather exciting job as head of marketing for Pipedrive, a sales CRM. I have a rather vague idea of…8 min read·Dec 3, 2018----
Andrus PurdeBehind the scenes: how we at Outfunnel automate marketing (spending $50 or so per month)One morning last week a demo was scheduled in my diary with someone who looked like it could be a new Outfunnel trial user. I didn’t…5 min read·Oct 31, 2018----
Andrus PurdeWhy build another marketing automation tool?This is one reasonable question. More than 2500 new marketing tools were created in 2017 alone. We’ve gone from many marketing tools to an…2 min read·May 25, 2018----
Andrus PurdeinHackerNoon.comA no-BS marketing framework for startups that is so simple even marketers can use it“It seems we have product-market fit. What marketing channels should we invest in?”9 min read·Mar 13, 2018----